Heineken Experience
4.2(14,048)
Brewery
About
The Heineken Experience invites business groups into the historic brewery where the iconic beer was born in 1867. The interactive tour blends brand heritage, brewing science, and immersive exhibits, making it a lively setting for corporate outings that mix education with casual networking.
The venue’s tasting moments and rooftop bar offer relaxed spaces to unwind with colleagues or clients over expertly poured Heineken beers. Located in central Amsterdam, it’s ideal for teams seeking a distinctive event with a local cultural twist.
Best for
- Interactive team-building experiences
- Casual client entertaining with beer tastings
- Small group social events with rooftop views
Standout features
Interactive Tour
Engaging brewery history and brewing process
The experience combines museum exhibits with interactive games, immersive rooms, and a brewery simulation that educates and entertains visitors about Heineken’s heritage and beer-making.
Tasting Experience
Complimentary beers and token-based extras
Guests receive two free Heineken beers included with admission and can earn additional drinks by participating in games and quizzes throughout the tour, culminating in a lively tasting room finale.
Rooftop Bar
Chilled rooftop bar with city views
An optional rooftop bar offers a relaxed atmosphere with friendly staff and drink recommendations, providing a scenic spot to unwind after the tour.
At a glance
Location & hours
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Hours
Sunday10:30am – 9pm
Monday10:30am – 9pm
Tuesday10:30am – 9pm
Wednesday10:30am – 9pm
Thursday10:30am – 9pm
Friday10:30am – 9pm
Saturday10:30am – 9pm
Rated 4.2 on Google · 14,048 reviews